Aug 01, 2025  
The Elmira College Undergraduate Catalog 2024-2025 Academic Year 
    
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The Elmira College Undergraduate Catalog 2024-2025 Academic Year [ARCHIVED CATALOG]

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MKT 3270 - BUSINESS TO BUSINESS MARKETING

credits: 3.0
Objectives: To familiarize the student with the application of marketing principles in the commercial, institutional, and industrial environment. This course will provide a foundation for the student seeking employment in this area and will reinforce the skills of the student already employed in this capacity. Method of Instruction: Lectures, guest speakers, case studies, and class discussions. Method of Evaluation: Quizzes, exams, assignments, and case studies.

Prerequisite(s): MKT 2250 - PRINCIPLES OF MARKETING 


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