MKT 2250 - PRINCIPLES OF MARKETING

credits: 3.0
A study of functions involved in the movement of goods and services from producer to consumer or industrial user including formulation of the marketing mix and adjusting the marketing strategy as it relates to product, promotion, price and place. Objectives: A) To become familiar with the various principles and practices related to the marketing of products in the U.S.; B) To incorporate basic principles into the problem solving approach; C) To acquaint the student with the various functions existing within the marketing framework as an insight to managing the overall marketing plan. Method of Instruction: Lectures, case studies, class discussion, and assigned readings. Method of Evaluation: Quizzes, exams, assignments, and term project.