MKT 3250 - CONSUMER BEHAVIOR

credits: 3.0
Crosslisted/Same As: FSH 3250
FSH 3250-MKT 3250. A large and expanding field of research has emerged focusing on consumer behavior. This is because all of us are buyers and consumers, and much that we do in this area is critical to our lifestyle and sense of wellbeing. The study of consumer behavior is concerned with understanding consumer attitudes, feeling and behavior involved in obtaining, consuming, and disposing of products and services. Objectives: A) Understand how internal and external influences affect consumers’ self-concept and lifestyles, which in turn affect needs and desires and lead to specific behaviors and expectations; B) Understand how principles of consumer behavior affect the formulation and implementation of marketing plans; C) Collaborate with classmates to complete in-class assignments and projects; D) Communicate orally and in writing as individuals and in group settings. Method of Instruction: Lectures, case studies, class discussion, and assigned readings. Method of Evaluation: Quizzes, exams, assignments, and term project. Meets *WRT and *WEP Distribution Requirements.

Prerequisite(s): MKT 2250 - PRINCIPLES OF MARKETING