MER 3650 - PRODUCT LIFE CYCLE (PLC) MERCHANDISING MANAGEMENT

credits: 3.0
Crosslisted/Same As: FSH 3650
Crosslisted/Same As (2): MGT 3650
FSH 3650-MER 3650-MGT 3650. This course teaches a systematic view of the merchandising process within the fashion industry, based around the Product Life Cycle (PLC) model of development, introduction, growth, maturity, and decline. Building on the prerequisites for this course, it examines the merchandising issues that follow on from the introduction of new products and their release into the marketplace. As with the prerequisite courses, this course will incorporate experiential learning strategies including case examples, guest speakers and contact with fashion industry professionals, and prepare students for real-world responsibility for product-focused roles in the fashion industry. Objectives: The course aims to teach students the systems behind fashion industry merchandising based on the Product Life Cycle (PLC) framework, using experiential learning strategies including case examples, guest speakers and contact with fashion industry professionals: A) To explain the Product Life Cycle model for fashion products, including development, introduction, growth, maturity, and decline; B) To analyze consumer trends and behaviors that apply to fashion merchandising; C) To describe supplier and supply chain relationships in the fashion industry; D) To analyze market performance based on industry metrics; E) To create merchandising plans based on case examples. Method of Instruction: Lectures and class discussion, guest speakers, assigned readings and cases, field trips, and in-the-field hands on experiences / project based learning. Method of Evaluation: Assignments: Case studies, 30%; Exams / Quizzes, 20%; Group Facilitator, 20%, and Experiential Learning Project / Portfolio, 30%.

Prerequisite(s): FSH 3270 - FASHION MERCHANDISING: DOMESTIC, GLOBAL, AND OMNI and MGT 2240 - PRINCIPLES OF MANAGEMENT (or) MGT 2240 - PRINCIPLES OF MANAGEMENT and MER 3270 - FASHION MERCHANDISING: DOMESTIC, GLOBAL, AND OMNI (or) MGT 2240 - PRINCIPLES OF MANAGEMENT and MGT 3270 - FASHION MERCHANDISING:DOMESTIC, GLOBAL, AND OMNI