MGT 3270 - FASHION MERCHANDISING:DOMESTIC, GLOBAL, AND OMNI

credits: 3.0
Crosslisted/Same As: FSH 3270
Crosslisted/Same As (2): MER 3270
FSH 3270-MER 3270-MGT 3270. The fashion industry is a highly visible customer-facing business with unique competitive and merchandising challenges. Will cover the fundamentals of fashion merchandising, combining academic and business concepts with hands-on experiential learning. Students will learn traditional and industry-specific elements of the merchandising process, including planning, forecasting, procurement, and management aspects of the fashion business. Case studies and class projects will expose students to real-world issues in fashion merchandising, and provide a sense of what actual merchandising projects involve. This fundamentals course will introduce students to the common business practices and strategies of the retail side of the fashion industry, and also provide a base for follow-on topics in advanced merchandising courses such as product development, product life cycles, buying and sustainability.

Prerequisite(s): MGT 2240 - PRINCIPLES OF MANAGEMENT