FSH 4515 - FASHION MARKETING INTERNSHIP

credits: 0.0 to 6.0
Crosslisted/Same As: MKT 4515
FSH 4515-MKT 4515. Course is a credit variable course for 3.0 OR 6.0 credits. This is a practical internship-involving placement with a real-world fashion organization, for students majoring in fashion marketing as well as other students interested in a career in the fashion industry. This internship may involve areas including fashion marketing, advertising, buying or retail store planning. Skills students can develop as part of these real-world assignments may include retail marketing skills, analysis of fashion trends, design of retail spaces for fashion products, and research and analysis of consumer purchasing behavior. Specific assignments will vary, and be assigned in collaboration with a faculty member. Objectives: A) Students will successfully apply principles of management and principles of marketing in the field of Fashion Marketing; B) At least one additional learning outcome, specific to the internship, will be developed by the student and faculty member, defined and agreed to prior to beginning the internship; the faculty member will assess the student on the learning outcome at the conclusion of the internship. Method of Instruction: This is an internship; learning will be experiential, and specific to the internship opportunity. Method of Evaluation: Graded on “Pass-Fail” basis. Upon completion of the internship, the student’s on site supervisor will assess the student’s performance using the following criteria: A) Ethical behavior; completion of assigned tasks; professional conduct and appearance; initiative; willingness to contribute; communication; ability to work with others; B) The supervisor will also verify that the minimum number of hours has been satisfied; C) The faculty member will assess the final product that was mutually agreed upon. No student can pass the internship without completing the minimum number of hours for a 3.0-credits or 6.0-credits internship.

Prerequisite(s): Need to complete a contract with the Office of Career Services, before registering for course.