Mar 12, 2026  
Elmira College Undergraduate Catalog for the 2025-2026 Academic Year 
    
Elmira College Undergraduate Catalog for the 2025-2026 Academic Year
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SPC 1111 - MEDIA STUDIES


credits: 3.0
Crosslisted/Same As: ENG 1111  
Crosslisted/Same As (2): MCD 1111  
ENG 1111 -MCD 1111 -SPC 1111. students will engage with several mass-market mediums, including periodicals, broadcast radio, film, television, and websites, with attention to how the forms which cultural products take contribute to how they are interpreted. Through both consuming mass media and considering influential theories of media consumption, students will be introduced to the vocabulary and methodologies of Cultural Studies which appear in many advanced courses throughout the Liberal Arts. Objectives: A) Recognize and describe the technological, rhetorical, and cognitive characteristics of different mediums; B) Employ the disciplinary vocabulary of Cultural and Media Studies; C) Articulate, in writing, an interpretation of mass media narrative, with particular attention to how the creators match their message with both a medium and an imagined audience. Method of Instruction: In-Class Discussion, Lecture, Interactive Digital Learning Environment. Method of Evaluation: Quizzes, Short Writing Assignments, Participation (In-Class Discussion Starters and Online Forums).



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