MKT 3270 - BUSINESS TO BUSINESS MARKETING

credits: 3.0
Objectives: To familiarize the student with the application of marketing principles in the commercial, institutional, and industrial environment. This course will provide a foundation for the student seeking employment in this area and will reinforce the skills of the student already employed in this capacity. Method of Instruction: Lectures, guest speakers, case studies, and class discussions. Method of Evaluation: Quizzes, exams, assignments, and case studies.

Prerequisite(s): MKT 2250 - PRINCIPLES OF MARKETING