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Grounded in the liberal arts and sciences, Elmira College provides a collaborative and supportive environment that enables students to become active learners, effective leaders, responsible community members, and globally engaged citizens. Proud of its history and tradition, the College is committed to the ideals of community engagement and intellectual and personal growth.

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Elmira College

Jul 06, 2025

2025-2026 Graduate and Professional Studies Catalog

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Introduction

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Statement Regarding NYS Initial Certification Via Individual Evaluation (for M.S.Ed General Education Students Only)

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2025-2026 Graduate and Professional Studies Catalog

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MGT 5040 - Marketing Management

credits: 3.0
Designed to develop the competencies required to create a comprehensive marketing plan. All areas of marketing and their sub-components will be explored. The student will be expected to submit an outline of his/her proposed marketing plan at the completion of the course.

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