Oct 04, 2024  
The Elmira College Graduate and Professional Studies Catalog 2024-2025 Academic Year 
    
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The Elmira College Graduate and Professional Studies Catalog 2024-2025 Academic Year
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MGT 5040 - Marketing Management

credits: 3.0
Designed to develop the competencies required to create a comprehensive marketing plan. All areas of marketing and their sub-components will be explored. The student will be expected to submit an outline of his/her proposed marketing plan at the completion of the course.


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