Jun 07, 2025  
The Elmira College Undergraduate Catalog 2024-2025 Academic Year 
    
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MGT 3260 - STRATEGIC RETAILING MANAGEMENT

credits: 3.0
Crosslisted/Same As: FSH 3260  
Crosslisted/Same As (2): MER 3260  
Crosslisted/Same As (3): MKT 3260  

FSH 3260 -MER 3260 -MGT 3260-MKT 3260 . A study of the retailing segment of marketing with emphasis on concepts and structures. This course offers cutting-edge coverage of the latest topics and developments in retailing. It provides a strategic look at retailing, including current coverage, and the organization involved in a strategic decision-making model. Numerous examples of retailers, ranging from global to local, and their practices, along with interesting retail facts and concepts, will be reviewed and discussed. Method of Instruction: Lecture, classroom discussion, case analyses, and written and oral presentations. COURSE FEE: Tentative and Optional Course NYC Field Trip: The course will offer an optional and tentative NYC field trip. If you attend the tentative and optional course field trip, a course fee (for travel / meals expenses) will be applied. IF you do NOT attend the trip, THERE IS NO COURSE FEE, trip fees apply only if attend trip. The course field trip fee will be discussed at the first day of class if you opt to take this field trip.


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